TARGET AUDIENCE RESEARCH RESULTS

For the first question you can see that 6 out of the 8 people who answered my survey are males. This is more helpful to me as a inspirational sporting film has an audience of predominantly males and a minority of female viewers.

For the second question most of the responses were from the teenage and young adult demographic. As my film is targeting this particular type of audience I felt their responses would be most helpful to me.

For the third question I got a mix of responses of what film trailer's they preferred. I was disappointed to see that there were no choices for sport as this is what my trailer revolves around. What it does encourage me to do is to incorporate other genres into my production as sub-genres to sport in order to reach out to wider demographics.

What you can see from this response is that my target audience all watch film trailers and more importantly, watch them regularly. This means that there is more chance they will branch out to different genre trailers and as a trailer is short, hopefully take the time to watch my production.

The dominant response in this question is that they prefer film trailers to last for 2-3 minutes. This is helpful as my production will be in between 2 and 3 minutes and no longer. The benefit of having a shorter trailer is that the consumers are more likely to take a couple of minutes out of their lives instead of 5 minutes where they may lose interest or be put off by the length.

The dominant response in this question was 'Narrative' and this tells me that I need to focus more on my storyline to satisfy these consumers. I was previously relying a bit much on the camerawork and music to gage most of the interest.

In my final question I wanted to know where my audience watches film trailers and unsurprisingly it is YouTube, this is helpful as I can easily upload my content to YouTube. The 'other' answer was the site Vimeo and this is another site I can upload on. Vimeo is more suited to upcoming and low budget content which is ideal for me and my trailer.

TARGET AUDIENCE SURVEY

I decided to conduct a survey in order to find out more about my target audience and how they feel about film trailers, what attracts them and what they dislike about them. Below is the link if you decide you want to fill it out.

Click to view the survey here

I used the website SurveyMonkey.com to create the survey and it allowed me create specific questions and answers relevant to what I need to know from my target audience.

MAGAZINE COVER ANALYSIS

LOCATIONS

The good aspect of my production is how I can make it very realistic to a common inspirational sport film through the use of locations. Most of the films I take inspiration from include: The Fighter, Warrior and Rocky. They all feature mundane locations that I can follow effectively as I don't have the budget or opportunity to shoot in exotic locations.

Location 1: Northala Hills

Northala hills will be one of the locations and here I can take some good shots of Tom training and running up the hills. The hills also have a subliminal message of going from the bottom to the top and I took inspiration from a scene in Rocky where he trains by running up lots of stairs.

Location 2: Chiswick House Grounds

These grounds provide a change of scenery and there's a woodland scenery with areas that I can film around that would be aesthetically pleasing for my audience.

Location 3: W6 Gym

My local gym has a restricted environment where I will be able to film close up shots of Tom training which will hopefully exaggerate the tough and uncomfortable conditions. I want to give off the idea of working through a struggle in order to make it to the top.

ANCILLARY TASK 1- FILM POSTER

This is a rough sketch of my film poster with the tag line of 'Live, dream, achieve'. The title is not there yet as I am hoping to come up with a title that fully justifies my production in the near future.

STORYBOARD KEY SHOTS- FILM TRAILER

Below is a rough storyboard I have drawn prior to the upcoming production of my film trailer. Because there are so many shots involved in a film trailer I decided to sketch some of the most important.

FOCUS GROUP

I decided to record a focus group with my classmates as a way of generating and developing ideas for my production. Since this focus group I have decided to alter my idea and I am now doing a film trailer for an inspirational sport film.

Because of my passion for sport and my interest in sport films I decided that it would be beneficial for my production if I had a better understanding of what was needed to make a successful sport film trailer.