TARGET AUDIENCE RESEARCH RESULTS

For the first question you can see that 6 out of the 8 people who answered my survey are males. This is more helpful to me as a inspirational sporting film has an audience of predominantly males and a minority of female viewers.

For the second question most of the responses were from the teenage and young adult demographic. As my film is targeting this particular type of audience I felt their responses would be most helpful to me.

For the third question I got a mix of responses of what film trailer's they preferred. I was disappointed to see that there were no choices for sport as this is what my trailer revolves around. What it does encourage me to do is to incorporate other genres into my production as sub-genres to sport in order to reach out to wider demographics.

What you can see from this response is that my target audience all watch film trailers and more importantly, watch them regularly. This means that there is more chance they will branch out to different genre trailers and as a trailer is short, hopefully take the time to watch my production.

The dominant response in this question is that they prefer film trailers to last for 2-3 minutes. This is helpful as my production will be in between 2 and 3 minutes and no longer. The benefit of having a shorter trailer is that the consumers are more likely to take a couple of minutes out of their lives instead of 5 minutes where they may lose interest or be put off by the length.

The dominant response in this question was 'Narrative' and this tells me that I need to focus more on my storyline to satisfy these consumers. I was previously relying a bit much on the camerawork and music to gage most of the interest.

In my final question I wanted to know where my audience watches film trailers and unsurprisingly it is YouTube, this is helpful as I can easily upload my content to YouTube. The 'other' answer was the site Vimeo and this is another site I can upload on. Vimeo is more suited to upcoming and low budget content which is ideal for me and my trailer.