RESEARCH OF INSTITUTIONS THAT MAY PRODUCE AND EXHIBIT MY MEDIA PRODUCT

The first institution that may exhibit my product or distribute information on my film is the magazine and website of Rugby World. It was established in 1960 and is now the best-selling rugby magazine available. Through its digital platform and its tangible magazine, rugby from all around the world is covered and reported on with pictures, videos, blogs and forums just some examples of what is encompassed by the successful institution.

My film poster could be advertised within the magazine and gain sufficient publicity along with my film trailer being shared on their website and online. Because my film trailer purely revolves around rugby this institution is more likely to help generate awareness, especially over any other sporting film. As one can see from the picture above, they also operate on social networking sites meaning they can share my film trailer to a wider audience and maximise the potential views of my product.

I believe institutions like YouTube and Vimeo would also distribute films similar to mine as they are platforms that focus on a wide range of subjects and categories with a huge audience.

Despite these sites purely focusing on rugby (such is the niche audience a rugby production brings), they are still home to film trailers from Hollywood all the way through to low budget trailers like mine. This is because it is free and there is such a mass audience that you can draw in if your production is of a certain quality.