The primary target audience is
male but will prominently be middle-aged men as the whole storyline is
centered around the personal battle of Rocky having to face up to being
perceived as 'too old'. Sport action movies generally appeal to younger audiences and this one is more realistic than previous film's where Rocky fights against much weaker opponents.
The narrative follows the
clash between hero Rocky and the younger, fitter champion Mason Dixon. This
new vs. old generation (Dixon and Rocky are seen below) story adds an emphasis on targeting middle-aged men;
specifically those who feel they are getting older and want to relate to those in similar people. Those who have previously watched the Rocky films will feel that they have a connection with the trilogy and may therefore watch the film regardless of how good it is.
The trailer begins by highlighting the dominance of Dixon over Rocky, especially in the physical department where he is shown beating everything that comes before him in the ring. However, as the trailer goes on and Rocky begins to train more, action shots become more prominent, showing the new found power of Balboa. This hints that he may give Dixon more of a fight than first believed. Dixon is shown to be the 'big thing' a contrast to Rocky who is now old and past his physical peak.
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